Millennials. If the media is to be believed, they’re the most prolific serial killers of the modern era. There are, after all, countless articles on millennials ‘killing’ industries every other day. As it happens, the reality is that millennials (also known as Generation Y) aren’t killing anything, they just have unique values that guide their purchasing behaviour — especially for investments that affect their lifestyle. For example, in recent years, millennials have become the largest demographic of house-hunters.
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